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High-Hanging Fruit: Build Something Great by Going Where No One Else Will, by Mark Rampolla

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High-Hanging Fruit: Build Something Great by Going Where No One Else Will, by Mark Rampolla

Read the first chapter: Excerpted from High-Hanging Fruit: Build Something Great by Going Where No One Else Will in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Mark Rampolla, 2016. About High-Hanging Fruit Grabbing the low-hanging fruit is no longer acceptable. ZICO Coconut Water founder Mark Rampolla argues that when you choose to reach higher, you can build an incredible business, be profitable, and maybe even change the world. In 2004, Mark Rampolla was successful by most standards. There was just one problem: He wasn’t inspired in his job and...

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