Podcast — High-Hanging Fruit

The Unwritten Rules of Entrepreneurship

Posted by Specialty Sodas on

The Unwritten Rules of Entrepreneurship

When I heard that Mark Rampolla, the founder of ZICO Coconut Water, was writing a book about his entrepreneurial journey starting the ZICO beverage company and how he grew it to become the market leader for coconut water in less than 10 years, I thought that it would be great for us to connect so he can share his story with the Specialty Sodas audience. I reached out to Mark and asked him if he would like to teach us the lessons and key insights he learned along the way, and he was happy to do so. During our conversation,...

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