Olde Brooklyn is owned by the White Rock company, formed by pharmacist H.M Colver in the 1870s. At the time, White Rock only sold local spring water that was said by the Potawatomi Indian tribe to have medicinal powers. The company eventually had 90% of the U.S. sparkling water business by 1930. It wasn’t until the company was purchased by its president Alfred Morgan in 1952 however, that it became what it is today. White Rock moved from Waukesha, WI to Whitestone, NY, continuing its mission of “purity, integrity, flavor, and value”. The American beverage company now strives for lighter and more flavorful drinks, with their products containing triple filtered water, cane sugar, zero sodium, and higher end ingredients. It has four craft soda brands under its name, with Olde Brooklyn being one of them.
White Rock acquired Olde Brooklyn in 2003, with the soda company’s slogan being “Soda like it oughta be”. Brooklyn’s personality is reflected in Olde Brooklyn sodas, with the Brooklyn Bridge featured on the 12 oz bottles’ labels and the flavors offered with locational names. The eight soda flavors include Williamsburg Root Beer, Coney Island Cream, Brighton Beach Black Cherry soda, Flatbush Orange soda, Park Slope Ginger Ale, and Bayridge Birch Beer soda. Soda connoisseurs should try them at least once, as the beverages are said to be higher in flavor and lower in carbonation. The line’s most notable flavor seems to be the Coney Island Cream soda, considered by fans to be one of the best cream sodas created. Olde Brooklyn is easiest to find among the coasts, but the White Rock website, www.whiterockbeverages.com, offers a product locator for those who want to know where to buy White Rock soda. As for those who prefer to buy soda online, Olde Brooklyn is available with many retailers including our very own Specialty Sodas.
Being a smaller American bottling company, White Rock isn’t afraid to admit it has struggled throughout the years. Its latest president, Larry Bodkin, said they’ve received chances to sell the company many times, but decided to trust in the growing demand for old fashioned sodas. In 2013, White Rock managed to buy the award-winning sparkling juice brand, Fizzy Lizzy, resulting in the marriage of an old New York company with a newer one. One has to admit White Rock has a soda history that is unique, given that it has over 140 years of experience to develop it. One notable detail is its iconic logo of the Greek goddess Psyche. The beautiful nymph kneeling by sparkling water has appeared in millions of glass bottles and cans. Not only that, the company is responsible for the big and jolly Santa figure we know and love today. With countless American families serving White Rock beverages at their get-togethers, there’s no denying the old soda company provides a nostalgic, homey feeling difficult to replicate.